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Sankranthi 2026: From Atreyapuram Boat Races to the Divine Grandeur of Jagganna Thota—AP’s Cultural Renaissance - AP Tourism - AP Events

          Celebrating the spirit of the harvest and the richness of Telugu tradition, the Andhra Pradesh government recently elevated the scale of Sankranthi festivities to a global stage. From the high-octane Atreyapuram Boat Championship to the spiritually magnificent Jagganna Thota Prabhala Panduga, the 2026 celebrations have redefined AP's cultural brand.

Here is a detailed look at how the "Land of the Five Rivers" became a hub of tourism and tradition this January.



Sankranthi 2026: From Atreyapuram Boat Races to the Divine Grandeur of Jagganna Thota—AP’s Cultural Renaissance - AP Tourism - AP Events


1. The Atreyapuram Boat Championship: Godavari’s Answer to Kerala


The serene canals of Atreyapuram in the Dr. B.R. Ambedkar Konaseema district were transformed into a theater of speed and grit during the Sir Arthur Cotton Godavari Dragon Boat Race Trophy.


  • The Scale: For the first time, the event saw participation from 24 teams across India, including professional rowers from Kerala, Tamil Nadu, Maharashtra, and Telangana.

  • The Thrill: The 1-kilometer race near the Lolla Locks saw three boats competing simultaneously, drawing thousands of spectators to the canal banks.

  • A Tourism Hub: Beyond the races, jet ski demonstrations and "water fly" stunts by Kerala experts added a modern flair, positioning Atreyapuram as a future destination for competitive water sports.


Sankranthi 2026: From Atreyapuram Boat Races to the Divine Grandeur of Jagganna Thota—AP’s Cultural Renaissance - AP Tourism - AP Events




2. Jagganna Thota Prabhala Panduga: Now a State Festival


In a landmark move for cultural preservation, Chief Minister N. Chandrababu Naidu officially accorded State Festival status to the Prabhala Theertham at Jagganna Thota.


  • Ancient Roots: This 450-year-old tradition, held on Kanuma (the third day of Sankranthi), symbolizes the gathering of the Ekadasa Rudras (11 forms of Lord Shiva).

  • The Spectacle: Massive "Prabhalu"—bamboo structures reaching up to 50 feet, decorated with marigolds and peacock feathers—are carried on shoulders through lush paddy fields and narrow canal bridges.

  • State Recognition: By declaring it a State Festival, the AP government has ensured dedicated funding, improved infrastructure for pilgrims, and a strategic push to include this event in the international religious tourism circuit.


Sankranthi 2026: From Atreyapuram Boat Races to the Divine Grandeur of Jagganna Thota—AP’s Cultural Renaissance - AP Tourism - AP Events



3. Brand AP: Sankranthi Sambaralu & Tourism Initiatives


The 2026 Sankranthi season was more than just a holiday; it was a massive brand exercise for Andhra Pradesh.


  • Caravan Tourism: The AP Tourism Department launched Sankranthi Special Caravan Packages, connecting major hubs like Visakhapatnam, Araku, and Gandikota, allowing tourists to experience the rural festivities with urban luxury.

  • Economic Impact: Reports indicate that over 30 lakh visitors entered the state during the festival week. The government’s promotion of rural sports, food festivals featuring the famous Atreyapuram Pootharekulu, and kite-flying competitions led to a significant boost in the local hospitality sector.

  • Anna Canteens: To support the influx of travelers and local workers, the government expanded its Anna Canteens to 70 new rural locations, providing affordable meals for just ₹5 during the festive rush.


Quick Highlights: Sankranthi 2026 in AP


EventLocationKey Highlight
Dragon Boat RaceAtreyapuram24 National teams; Water sports exhibition.
Prabhala TheerthamJagganna ThotaNewly declared State Festival; 450-year-old tradition.
Sankranthi SambaraluState-wideTraditional Rangoli, Haridasu, & Gangireddulu.
Tourism PushAll HubsLaunch of Luxury Caravan tours and Eco-tourism circuits.

For more information visit : AP Tourism 


Frequently Asked Questions (FAQs)


1. Why is Jagganna Thota Prabhala Panduga significant?


It is a unique 400-year-old gathering of 11 deities from surrounding villages. The sight of massive decorated chariots (Prabhalu) crossing green fields is considered one of the most photogenic and spiritual events in South India.


2. Where is the Atreyapuram Boat Race held?


The races are held in the Main Canal near Lolla Locks in the Atreyapuram Mandal of Konaseema district.


3. How is the AP Government promoting Sankranthi tourism?


The government is using a "Hub-and-Spoke" model, developing major cities as anchors and promoting nearby rural festivals through organized tours, better road connectivity, and state-sponsored cultural events.


4. Can tourists visit Atreyapuram easily?


Yes, it is well-connected by road from Rajamahendravaram (Rajahmundry). It is famous not just for boat races but also for its world-renowned sweet, the Pootharekulu.


Atreyapuram Boat Championship (Dragon Boat Races)

These videos capture the high-octane racing action and the scenic beauty of the Godavari canals:

Jagganna Thota Prabhala Panduga (State Festival)

These videos showcase the 450-year-old tradition and the massive processions of the "Prabhalu":

Tourism & Cultural Spirit

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