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The Fizz of Heritage: Why Artos is the Pride of Andhra Pradesh - AP Industries - AP Foods

  In the heart of the Godavari delta , long before global giants like Coca-Cola or Pepsi landed on Indian soil , a local legend was born. For over a century, Artos has been more than just a soft drink; it’s an emotion, a tradition, and a symbol of Telugu resilience. A Bold Beginning (1912–1919) The story began in 1912 when Adduri Ramachandra Raju purchased a soda machine from a British collector . Initially baffled by the machine, he traveled to the Visakhapatnam port , where sailors helped him fix it and taught him the art of carbonation. In its early days, locals were hesitant, fearing the "gas" in the bottle was a "devil’s brew." However, after seeing British soldiers enjoy the drink, the locals followed suit. By 1919, the brand was officially established, and the " Goli Soda " era evolved into the iconic Artos brand we know today. The Survivor of World War II When World War II disrupted global trade, most Indian beverage companies shut down be...
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