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AP Digi Rythu Bazar: Farm-Fresh Produce Now Just a Click Away! - AP Events

AP Digi Rythu Bazar: Farm-Fresh Produce Now Just a Click Away! - AP Events

Image source : AI Generated


In a significant move towards digital governance and farmer empowerment, the Andhra Pradesh government has launched Digi Rythu Bazar. This initiative transforms the way citizens buy vegetables and fruits by bringing the trusted Rythu Bazar experience directly to their doorsteps.

If you are looking for fresh, affordable, and chemical-free produce without the hassle of crowded markets, this guide covers everything you need to know about the AP Digi Rythu Bazar initiative.


What is AP Digi Rythu Bazar?


Digi Rythu Bazar is a government-backed digital marketplace designed to connect farmers directly with consumers. Launched as a pilot project at the MVP Colony Rythu Bazar in Visakhapatnam, the platform (digirythubazaarap.com) allows residents to order farm-fresh produce online at regulated government prices.

Developed in collaboration with Machint Solutions Ltd., this initiative aims to compete with private delivery giants like Swiggy Instamart and BigBasket by offering bazaar-rate prices with the added convenience of home delivery.


Key Features & Benefits


1. Transparent & Affordable Pricing


Unlike private apps that often have hidden markups, Digi Rythu Bazar maintains the exact prices fixed by the government committee at physical Rythu Bazars. There are no middleman commissions, ensuring you get the best value for your money.


2. Direct Farmer-to-Consumer Link


By bypassing intermediaries, the initiative ensures that a larger share of the consumer’s payment goes directly into the farmer's pocket. This "farm-to-fork" model reduces post-harvest losses and empowers local growers.


3. Guaranteed Freshness


The produce listed on the website is brought by farmers to the bazaar daily. When you order, you aren't getting cold-stored items; you are getting vegetables and fruits harvested and brought to the market the very same day.


4. Convenience of Delivery


Currently operating within a 5-kilometer radius of the MVP Rythu Bazar, the service offers:


  • Free Home Delivery: Enjoy the luxury of home delivery without extra charges.

  • Cash on Delivery (COD): Pay only when you receive and verify your produce.

  • User-Friendly Portal: Browse categories like Leafy Greens, Spices, and Seasonal Fruits with ease.



How to Order from Digi Rythu Bazar?


Ordering your weekly groceries is now simpler than ever:


  1. Visit the Website: Go to digirythubazaarap.com.

  2. Browse Categories: Select from Fresh Vegetables, Fruits, or Spices.

  3. Add to Cart: Ensure your order meets the minimum requirement (currently ₹99).

  4. Checkout: Provide your delivery details and choose the Cash on Delivery option.

  5. Doorstep Delivery: A dedicated delivery team will bring the fresh produce to your home.



Future Roadmap: What’s Next?


The Andhra Pradesh government plans to expand this pilot project across all major Rythu Bazars in Visakhapatnam and eventually across the entire state. Upcoming features include:


  • Dedicated Mobile App: For even faster ordering on Android and iOS.

  • Digital Payment Gateway: Integration of UPI, Credit/Debit cards, and E-wallets.

  • Broader Coverage: Expanding delivery zones beyond the current 5km radius.



Final Thoughts


The AP Digi Rythu Bazar is more than just an e-commerce site; it’s a mission to support our Annadatas (farmers) while making healthy, fresh food accessible to every household. By choosing this platform, you aren't just getting fresh vegetables—you are contributing to a sustainable and fair agricultural ecosystem in Andhra Pradesh.

Support our farmers. Order Fresh. Order Digi Rythu Bazar!



Frequently Asked Questions (FAQs)



1. Is there a delivery fee for Digi Rythu Bazar?


Currently, the initiative offers Free Home Delivery for orders placed within the service zone as part of the pilot phase.


2. Are the prices same as the physical Rythu Bazar?


Yes. One of the primary goals of this project is to provide produce at official Rythu Bazar prices, which are typically lower than retail market rates.


3. Where is the service currently available?


As of now, the service is available in Visakhapatnam, specifically covering areas within a 5km radius of the MVP Colony Rythu Bazar.


4. Can I pay online?


The current pilot version primarily supports Cash on Delivery (COD). However, a digital payment gateway for UPI and cards is expected to be launched very soon.


5. What is the minimum order value?

To place an order on the website, a minimum order value of ₹99 is required.



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