🧵 The Fabric of Success: Brandix India's Integrated Apparel City in Visakhapatnam - AP Industries

 

The Brandix India Apparel City (BIAC), now operating under the name Adhistan Integrated Industrial Park, stands as a monumental success story and a crucial anchor for the textile and apparel industry in India. Located in the Visakhapatnam Special Economic Zone (VSEZ) in Andhra Pradesh, this massive 1,000-acre park is far more than just a cluster of factories; it's a fully integrated, sustainable, "fiber-to-store" ecosystem designed for the world's leading fashion brands.

🌟 Pioneer in Vertical Integration: The BIAC Model

The core strength of the Visakhapatnam facility lies in its vertical integration model. Spearheaded by the Sri Lanka-based Brandix Group, one of Asia's largest apparel exporters, BIAC was conceptualized to eliminate supply chain fragmentation and deliver speed-to-market advantage.

What Vertical Integration Means at Adhistan:

• One-Stop Solution: All stages of apparel production—from raw material sourcing, fabric manufacturing, dyeing, and washing to garment production, finishing, and packaging—are housed within the 1,000-acre park.

• Reduced Lead Times: By controlling the entire process internally, BIAC achieves exceptional efficiency and can offer shorter lead times for major global clients.

• Plug-n-Play Environment: The park offers ready-made factory spaces and common utilities, allowing global partners to quickly set up and begin production.

• Key Tenants: The park hosts numerous leading manufacturers and suppliers, including Brandix Apparel India, Seeds Intimate Apparel India, and fabric mills like Teejay India Pvt. Ltd. (formerly Ocean India), specializing in casual wear, intimate wear, and knit fabrics.

🌎 A Global Manufacturing Hub and Key Economic Driver

Since its inauguration in 2010, the industrial park has been a cornerstone of employment and export earnings for the region.

• Massive Scale: The facility was planned to host around 20 apparel manufacturing plants, three fabric mills, and eight accessories factories, attracting an estimated investment of $1.2 billion (around ₹5,400 crore).

• Employment: It has provided large-scale employment opportunities, particularly for women from the surrounding rural areas, fulfilling its promise to the local community.

• Strategic Location: Its proximity to the Visakhapatnam Port and access to Andhra Pradesh's position as a major cotton supplier in South India enhance its cost-effectiveness and global connectivity.

♻️ Commitment to Sustainability and Worker Wellbeing

Brandix and the now-rebranded Adhistan Integrated Industrial Park place a strong emphasis on social and environmental compliance, meeting rigorous international standards.

• Water Management: The park utilizes state-of-the-art infrastructure, including a massive rainwater harvesting pond (up to 500 million litres capacity) and a high-capacity Central Effluent Treatment Plant (ETP) (up to 56 million litres per day), ensuring responsible water usage and treatment.

• Clean Practices: Advanced technologies like solar sludge drying processes are implemented to minimize landfill waste, reducing the environmental footprint of textile manufacturing.

• Social Compliance: The park prioritizes safe working conditions, fair wages, and ethical labor practices, setting a high benchmark for the apparel industry in India.

The rebranding to Adhistan Integrated Industrial Park reflects a strategic move to create a more inclusive, multi-sectoral manufacturing park while continuing to uphold Brandix's legacy of sustainability and world-class apparel production.

❓ Frequently Asked Questions (FAQs)

Q1: What is the official new name of Brandix India Apparel City (BIAC)?

The Brandix India Apparel City (BIAC) has been rebranded and is now officially known as Adhistan Integrated Industrial Park (AIIP).

Q2: Where exactly is the Brandix/Adhistan park located?

It is located in the Visakhapatnam Special Economic Zone (VSEZ) on the Pudimadaka Road in Atchutapuram Mandal, near Visakhapatnam, Andhra Pradesh.

Q3: What is the main product manufactured at the park?

The park primarily manufactures wearing apparel for global brands, with specialized units focusing on products like casual bottoms, intimate & active wear, knitted and woven fabrics, and various garment accessories.

Q4: What does the "Vertical Integration" model mean for the park?

It means the park is a self-contained ecosystem where all key processes—from fiber and fabric manufacturing to garment making and final packaging—are done within the same location, offering greater quality control and faster turnaround times.

The YouTube video below provides a visual overview of the Brandix India Apparel City, highlighting its infrastructure and scale. Brandix India Apparel City (BIAC) - YouTube